بانکداری الکترونیک و وفاداری مشتری

Banking industry is one of the very old industries, which has a special place among other industries. From which become all other industries, so deal with financial problems, and hence, will face a variety of banks. Meanwhile, the rapid development of information technology, which has been faced with change, every aspect of human life, has also caused major changes, in the form of money and funds transfer systems, in banking, and has presented new concepts, as electronic money and electronic transmission. This concept has created a new type of banking, entitled "Electronic Banking". Electronic Banking, due to its nature, has always been faced with challenges. This situation has led to ever financial institutions are trying to study the factors that will increase the quality of their services, and customer loyalty. Accordingly, the aim of this study was to review the studies on e-banking, and the influencing factors, on improving their service quality and customer loyalty. In this study, we first reviewed the literature, and various aspects of banking and commerce, and then, with a review of the studies presented cases, to promote of electronic banking services. Keywords: E-Banking, E-Commerce, Electronic Services, Customer Loyalty

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