مدیریت روابط مشتری ....

Undoubtedly, in new competition atmosphere and disquiet environment that organization place in there
and they rob antecedence ball from each other permanently; only organizations and institutions can find their life
continuation and daily development that set main axis of their activity, to amplify quality of services and
productions, consumer satisfaction and stability of that. Supply of customer satisfaction in organizations is so
important and make organization to use modern directorial schemas and methods such as: consumer relation
management, catholic quality management and … . Organizations attend to customer and his satisfaction because,
customer pays services and stuffs costs of those and in this global age, customer is imagined as a king. With
regarding to matter of this subject, in this research we try to proceed to one of the most important programs of
management, CRM and role of that in achievement and consequently, express profits of an organization and
challenges and obstacles which masters may face in performance of CRM.

ارسال دیدگاه

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